It can be difficult to maintain growth when the economic climate is uncertain. This is especially true for businesses that rely heavily on their websites. However, there are strategies that businesses can use to make sure their website continues to attract customers and generate leads even during a recession. In this post, the Jerome Chamber of Commerce will discuss how to boost your website for growth by making simple changes and updates.

Improving Accessibility

One of the most important things you can do to ensure your website remains accessible during a recession is to make sure it is optimized for mobile devices. With more people working from home, many are using their phones or tablets as their primary devices for accessing websites. Ensuring your site is responsive and easy to navigate on any device will help drive traffic and keep customers coming back. You'll also want to ensure that the site is optimized for individuals of all abilities, especially those who use assistive devices.

Adding Customer Testimonials and Reviews

Another great way to boost your website during an economic downturn is by adding customer testimonials or reviews. These can be used both as social proof of your product’s value as well as reassurance that customers are still buying despite economic conditions. By having real customer feedback on your site, you can build trust with potential buyers who may be hesitant due to the current state of the economy.

Implementing Strong SEO Practices

Search engine optimization (SEO) best practices are essential for any business looking to increase its online visibility during an economic downturn. Optimizing titles, meta descriptions, URLs, images, and the content itself will help ensure that your website appears at the top of search engine results pages (SERPs). Additionally, creating quality backlinks from reputable sources will help increase traffic and generate leads even in uncertain times.

Keeping Content Updated

Content marketing is one of the best ways to keep customers engaged with your brand during a recession. Regularly updating blog posts with fresh content helps keep visitors coming back while also providing valuable information about products or services offered by your business. Additionally, creating video content or podcasts can help increase engagement while also providing an opportunity for businesses to showcase their expertise in certain areas related to their industry or niche market.

Learning IT Skills

When it comes time for website maintenance or updates broken pages must get fixed quickly so visitors don’t lose interest. Learning basic coding skills such as HTML/CSS/JavaScript will allow you to address these issues quickly without having another person do it all manually, which could cost more money than necessary depending on how often maintenance needs done. Look online for resources that will help you learn more about coding and other skills for the upkeep of your site.

Using PDFs For Signatures

Using PDFs on your site can protect against copyright infringement while also helping protect customer data from being accessed by third parties without permission. Additionally, PDFs are easily shareable, allowing customers to access information quickly without having to wait long periods before receiving the documents they need. You can use a tool to allow customers to fill and sign forms and other documents on your site easily and securely; check it out here.

Making small changes and updates now will ensure that businesses remain competitive even during an economic downturn, giving you peace of mind for the coming months. By taking the initiative to learn more about things like coding and PDF tools, you can ensure that your site is secure and optimized in order to provide your customers with everything they need. This will allow you to keep growing no matter what happens within the economy.

The Jerome Chamber of Commerce offers several resources for small business owners. Take a look today and consider joining!